Celebrate love with MUJI
Ishita Dasgupta
February 2, 2024

Step into the world of emotion and connection with, Made with Love at MUJI.

From February 2nd to 18th, 2024, we invite you to express your deepest feelings to your loved ones or even to yourself. At any MUJI India store, visitors can pen down heartfelt messages on special cards and hand them to the staff to be displayed on the Love Pillar.

As the Love Pillar adorns with messages, MUJI stores transform into havens of shared sentiments. This inclusive initiative extends beyond romantic love, embracing family, friends, and even self-appreciation. The act of writing and displaying messages becomes a testament to the diverse forms of love that shape our lives.

Finally on February 18th, at the end of this activity, when all the messages will be gathered and ceremoniously burned at a shrine, mirroring the Japanese ritual of Enma Boards. This symbolic release into the universe is a poetic gesture, symbolizing the collective hopes, dreams, and wishes of those who participated.

"Made with Love at MUJI" transcends retail, embodying our commitment to fostering meaningful connections and shared experiences. Join us in this celebration of love, self-reflection, and the power of heartfelt messages. 

At all MUJI India Stores from 2nd-18th February 2024.