In a world where sustainability is becoming increasingly crucial, we strive to work towards responsible business practices. At the core of MUJI's ethos are three principles that guide their day-to-day operations, ensuring that every aspect of their business aligns with their commitment to sustainability.

1. Selection of Materials: Firstly, we prioritize the selection of materials, opting for natural, raw materials whenever possible. We also explore sustainable substitutes that offer better environmental outcomes compared to their traditional counterparts. By making conscientious choices about the materials we use, we try to minimize our environmental footprint while maintaining product quality.

For example, we only use 100% natural ingredients in essential oils so as to preserve the natural essence as much as possible. We also use only 100% organic cotton in all our clothing, wherein, the cotton is cultivated with lesser pesticides. Additionally for every organic cotton T-shirt sold, Ryohin-Keikakku, our parent company donates 2 cotton seeds to every farmer in India. 

2. Streamlining of processes: Secondly, we streamline our manufacturing processes to eliminate unnecessary steps and waste. We want to focus on true quality by removing processes that don't contribute to a product's functionality or durability. Even discarded materials find new life as products for sale, showcasing our dedication to minimizing waste and reducing costs without compromising on quality.

Example - White porcelain tableware series: We reviewed standards such as dark spots and glaze flows, and reduced product disposal.

3. Simplification of packaging: Lastly, we embrace minimalist packaging, eschewing flashy adornments in favor of simple, uniform containers that highlight the natural colors and shapes of their products. By using bulk packaging and avoiding excessive packaging materials, we aim to reduce resource consumption and minimize waste, ensuring that our products reach consumers in an eco-friendly manner.

From fabric products sold without unnecessary packaging to innovative approaches like printing product information directly onto packaging materials, MUJI demonstrates a relentless pursuit of sustainability in every aspect of their business. Through these principles, MUJI not only creates high-quality products but also sets a standard for environmentally responsible practices in the retail industry.